3EAST PRIVACY AND COOKIE POLICY

Effective Date: April 23, 2026

At 3East, we are committed to protecting your personal information and being transparent about how we use it. As a UK-based retailer of authentic Korean beauty, your trust is essential to us. This policy outlines our practices regarding the collection, use, and safeguarding of your data when you visit our website or purchase our products.

1. Information We Collect

We collect information that allows us to provide a seamless shopping experience and deliver your favorite K-Beauty products efficiently. This includes:

  • Identity and Contact Data: When you place an order or create a “3East Account,” we collect your name, shipping address, billing address, email address, and phone number [Conversation History].
  • Transactional Data: We maintain records of the products you have purchased, along with details of payments and delivery history.
  • Technical and Usage Data: We automatically collect data about your device and how you interact with our site, including your IP address, browser type, and the pages you visit.
  • Marketing Data: If you choose to sign up for our 3East Newsletter, we collect your email address to send you curated top tips and exclusive offers.

2. How We Use Your Information

Your data is used primarily to fulfill our commitment to you as a customer. Specifically, we use your information to:

  • Order Fulfillment: Process and deliver your orders from our UK warehouse, including sending tracking updates via our logistics partners.
  • Customer Support: Provide and assist with any queries regarding your orders.
  • Website Optimization: Analyse site traffic to improve our “Shop by Skin Type” and “Shop by Concern” navigation, ensuring you find the right products for your needs.
  • Marketing Communications: Send you updates on new arrivals. You will only receive these if you have explicitly opted in, and you can unsubscribe at any time.

3. Cookies and Tracking Technologies

We use cookies to enhance your experience on the 3East website. Cookies are small files stored on your device that allow us to:

  • Maintain Your Session: Keep track of the items in “Your Bag” as you browse.
  • Personalization: Remember your preferences, such as your preferred currency or your “Wishlist” items.
  • Analytics: Understand how our community uses the site so we can improve our content and product curation.
  • Managing Cookies: You have the right to Accept or Decline cookies through our management banner. Please note that declining certain cookies may affect the functionality of the site, such as the ability to stay logged in or save your bag.

4. Data Security and Third-Party Service Providers

We prioritize the security of your data and utilize industry-standard protections to ensure your information is safe.

  • Verified Protection: Our website is Protected by Woo-commerce ensuring secure transactions and data handling.
  • Payment Security: We do not store your full credit card details; all payments are processed through secure, encrypted third-party payment gateways.

5. Marketing and Your Choices

We believe in empowering our customers. You have full control over how you hear from us:

  • Newsletter Sign-up
  • Opting Out: Every marketing email we send includes an “Unsubscribe” link at the bottom. You can also update your communication preferences through your 3East Account settings at any time.

6. Your Legal Rights

Under UK data protection laws, you have specific rights regarding your personal information, including:

  • The Right to Access: You can request a copy of the personal data we hold about you.
  • The Right to Rectification: You can ask us to correct inaccurate or incomplete information.
  • The Right to Erasure: You may request that we delete your personal data under certain circumstances (the “right to be forgotten”).
  • The Right to Object: You can object to our processing of your data for direct marketing purposes.

7. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact our Customer Care team via email. Our team is dedicated to ensuring your K-Beauty journey is both beautiful and secure.

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